PCI Foundation Trustees Todd Adams and Jim Voss of JVI and Marianne Methven of Hamilton Form coordinated the most successful donor campaign for individual donors in the history of the PCI Foundation. Working together they created a very successful campaign to increase the number of sustaining (automatic) donors. Prior to this program, the PCI Foundation had only a small number of sustaining donor.
The team wanted to appeal not only to companies in the precast industry, but also engage the people who work for those groups. “A few years ago at a regional meeting, Jim Voss reminded all of us that we owe our living to the success of this industry,” says Todd Adams. “And when I started thinking about it that way, it became more important for me to give back to the industry that has been so generous to me and my family. That is why I loved the idea of setting up a team of donors who would capture something of what it means to be part of the precast industry.”
For “Join the Team” those donors who signed up before and during Committee Days to make regular contributions became “Team Members” and received a PCI Foundation team jersey donated by JVI to wear to the Concrete Chefs dinner. “I wanted to do something fun and something where we could enlist several of the people in our industry that represents some of the groups that benefit from the work of the PCI Foundation,” says Marianne Methven. She along with Adams and Voss recruited Team Captains who helped lead the program during Committee Days. "We recruited a number of “Team Captains” who then in turn promoted the campaign and encouraged friends to donate.”
Most of the donors signed up with a credit card that will automatically be charged at intervals chosen by the donor. Thanks to this program, the PCI Foundation received 65 pledges for donors with a promise of $28,554 annually. Of the 65 pledges we received, 50 were people who had not previously given.
It is not too late to Join the Team! Visit the PCI Foundation homepage at pci-foundation.org and hit the “donate” button. Sign up for a regular contribution from your bank account or credit card and you can receive a Team PCI Foundation football jersey.
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